Shannon Maloney
Marketing Professional
Location: New York City
Phone: (973) 508-3166
Email: shannonjmaloney@gmail.com
EXPERIENCE
2018-2020
Senior Analyst
MRM
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Design and execute measurement frameworks to ensure accurate reporting and optimization
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Strategize and implement tracking across all client websites using Google Tag Manager
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Build and maintain internal optimization and client reporting dashboards for various media channels
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Drive process improvement and quality control for key deliverables by streamlining and documenting all processes
Clients:
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2017-2018
Analytics Analyst
HAVAS MEDIA GROUP
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Mapped floodlight tagging recommendations based off of media campaign objectives and KPIs to capture data to inform business decisions
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Collected, cleaned, and maintained data from various data sources, such as DCM, Search Ads 360, Google Analytics, DoubleVerify Pinnacle, Crossix DIFA, etc.
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Designed dashboards to visualize data using tools, such as Tableau and Excel
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Delivered analytics reports to clients and internal teams on a weekly, monthly and quarterly basis, providing insights and recommendations for optimization
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Worked closely with digital media teams to develop measurement plans to accurately measure campaign performance
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Performed ad-hoc analysis when necessary to support immediate business needs
Clients:
2016-2017
Content Developer & Associate Editor
OUTSOURCING REPORT
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Launched and developed a technology news aggregation website for IT professionals on WordPress
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Developed and executed the traffic, marketing, and content strategy for the website
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Managed the website's Google AdWords and Analytics accounts
2015-2016
Assistant General Manager
BOOKHOLDERS
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Hired, trained, and supervised all new employees (~30 employees)
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Provided service for vendors, such as Amazon and Chegg regarding any orders, returns, or issues
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Created and managed work schedules to ensure proper coverage during seasonal fluctuations
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Acted as a key player for all seasonal rushes (beginning & end of college semesters)
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Organized the distributions of flyers and promotional products with over 40 temporary employees
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Managers 5 satellite locations around campus
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SKILLS
Google Analytics
Tableau
Google Tag Manager
Alteryx
Microsoft Office
EDUCATION
2016-2017
Master's Degree
COLLEGE OF CHARLESTON
Master of Business Administration (MBA), Finance
GPA: 3.79
2012-2016
Bachelor's Degree
WEST VIRGINIA UNIVERSITY
Minors: International Development & Geography/Globalization
GPA: 3.5
2007-2010
High School Diploma
SUMMIT SENIOR HIGH SCHOOL
General Studies
Varsity Cheerleading
Quintessence
ACCOMPLISHMENTS
Beta Gamma
Sigma
Society Member
College of Charleston
Future Leader's Impact
Program
Member
College of Charleston
Microfinance
Club
Vice President
College of Charleston
1st Place
Glo-Bus Business Strategy Game
West Virginia University
2nd Place
AMA Marketing Case Compeition
Robert Morris University
2nd Place
WVU Marketing Club Outside Case Competition
Cum Laude
West Virginia University
West Virginia University